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PKA SoftTouch wins coveted spot on Canadian mission

A Lakefield-based research and development business is among a small group of Canadian companies recently chosen by the Canadian government to participate in North America’s leading annual medical device technology conference in Washington, D.C.

PKA SoftTouch Corp. www.pkasofttouch.com competed for, and won, a coveted spot among a mission of 20 Canadian companies – six from Ontario – to attend the upcoming AdvaMed 2013 conference, advamed2013.com in Washington September 23 to 25.

The federal Department of Foreign Affairs and International Trade partnered with AdvaMed 2013 organizers to offer a value-added package to early stage medical device and diagnostic companies.

“Participation in the conference will take our Micro-Needle to a new level within the worldwide medical device marketplace,” said Dick Crawford, CEO.

“The beauty of the Micro-Needle is it’s safer and simpler drug injection technology. At the conference, we’ll have the opportunity to showcase how the Micro-Needle meets the growing need for patients everywhere to self-administer drugs in a painless, safe and cost-effective manner. ”

Joe Miller, commercialization officer, Greater Peterborough Innovation Cluster (GPIC) agreed that PKA’s presence at the Washington conference is a significant step forward for the start-up company.

“The Innovation Cluster is happy to see that PKA is getting the international recognition needed to move its device to market,” Mr. Miller said. “The device has interesting applications for the preventative, therapeutic and diagnostic markets.”

“AdvaMed 2013 is the premier annual North American conference for breakthrough medical technology companies to showcase their developments to a world class audience. PKA SoftTouch definitely deserves to be one of the handful of Canadian companies chosen to attend this year’s event,” said Dan Wasserman, executive in residence, VentureLAB, Markham, ON (Venturelab.ca). Mr. Wasserman assists PKA SoftTouch in the company’s commercialization planning initiatives.

VentureLAB is York Region partner in the government-funded Ontario Network of Entrepreneurs. Its mandate is to help entrepreneurial companies such as PKA SoftTouch move through the preliminary stages leading up to commercialization.

The AdvaMed conference brings over 1,000 companies together for business development, specialized seminars, panel discussions, innovative technology showcasing and networking opportunities.

According to its website, AdvaMed is the world’s largest medical technology association, providing information and advocacy on behalf of the industry’s continuing innovations in healthcare technology.

Among this year’s conference highlights are plenary speakers Senator Orrin Hatch, administrator Marilyn Tavenner of the Centers for Medicare & Medicaid Services, former FDA commissioner Dr. Margaret A. Hamburg, and Joe Scarborough and Mika Brzezinski of MSNBC’s Morning Joe.

As a member of the Canadian group, PKA received discounted fees, a seat at an “Entrepreneurs Boot Camp,” and attendance at a special post-conference session with a number of government agencies on international trade and networking.

The Peterborough Community Futures Development Corporation (CFDC) supplied additional funds to support PKA’s attendance at the conference. PKA SoftTouch Corp. created the unique, revolutionary PKA Micro-Needle in 2005 to replace the common syringe in drug applications for the pharmaceutical, health care and veterinary industries.

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